Privacy Policy

Last Updated: 21 October 2025

Effective Date: 21 October 2025

1. Introduction

Welcome to LeftLane Interactive. This Privacy Policy explains how Lunexa Solutions Ltd, trading as LeftLane Interactive (“we”, “us”, “our”), collects, uses, stores, and protects your personal information when you use our website and gaming services.

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Our Details

Company Name: Lunexa Solutions Ltd
Trading As: LeftLane Interactive
Company Registration Number: 16371359 (England and Wales)
ICO Registration Number: ZC010687
Registered Address: The Bradfield Centre, 184 Cambridge Science Park, Milton Road, Cambridge, CB4 0GA, United Kingdom
Contact Email: [email protected]
Website: https://leftlaneinteractive.com

2. Information We Collect

2.1 Information You Provide Directly

Contact Forms and Communications: When you contact us through our website forms or email us directly, we collect:

Name
Email address
Any information you choose to include in your message
Early tester programme participation preferences

Newsletter and Marketing (if applicable):

Email address
Communication preferences

2.2 Information Collected Automatically

Website Analytics and Cookies: Our website uses analytics tools and cookies to understand how visitors use our site:

Jetpack Stats (provided by Automattic Inc.): Collects anonymous usage statistics including pages visited, time spent on site, referral sources, and general location data (country/city level).
Google Analytics: Collects anonymous usage data including page views, session duration, bounce rate, device type, browser information, and approximate geographic location.

Technical Information:

IP address (anonymized where possible)
Browser type and version
Operating system
Device type
Referring website
Pages visited and time spent
Click patterns and navigation paths

Cookies: We use the following types of cookies:

Essential Cookies: Required for website functionality
Analytics Cookies: Help us understand how visitors use our site (Jetpack, Google Analytics)
Preference Cookies: Remember your cookie consent choices and preferences

For detailed information about cookies we use, please see our Cookie Policy section below.

2.3 Information Collected Through Our Games

Game Analytics (Future Implementation): Our games may collect anonymous technical data to improve performance and user experience:

Crash reports and error logs
Performance metrics (frame rate, loading times)
Game progress and feature usage (anonymous)
Device specifications and operating system

Important Note: We do not collect personal data directly through our games. Our games are distributed primarily through Steam, and any account-related data is managed by Steam according to their own privacy policy.

2.4 Third-Party Platform Data

Steam Platform: When you purchase and play our games through Steam:

Steam (Valve Corporation) collects and manages user data according to their Privacy Policy
We may receive anonymous, aggregated statistics about game sales and playtime
We do not have direct access to your Steam account information
Achievement and leaderboard data (if implemented) is managed by Steam

3. How We Use Your Information

We use your personal information for the following purposes:

3.1 Essential Services

Responding to your inquiries and support requests
Processing early tester programme applications
Providing customer support
Communicating important updates about our games or services

3.2 Game Development and Improvement

Analyzing website and game usage to improve user experience
Identifying and fixing technical issues and bugs
Understanding player behavior to enhance game design
Testing and quality assurance

3.3 Marketing and Communications (with consent)

Sending newsletters and updates about new games (only if you’ve opted in)
Informing early testers about upcoming opportunities
Sharing company news and announcements

3.4 Legal and Security

Complying with legal obligations
Protecting against fraud, abuse, and security threats
Enforcing our Terms and Conditions
Defending legal claims

3.5 Analytics and Research

Understanding visitor demographics and interests
Measuring website and marketing campaign effectiveness
Conducting market research to inform future products

4. Legal Basis for Processing (UK GDPR)

We process your personal data under the following legal bases:

Consent: When you provide explicit consent (e.g., subscribing to newsletters, accepting cookies)
Contract: To fulfill our contractual obligations (e.g., providing game access, customer support)
Legitimate Interests: For business operations, fraud prevention, and improving our services, where this does not override your rights
Legal Obligation: To comply with applicable laws and regulations

5. Data Sharing and Third Parties

We do not sell your personal data. We share data only in the following circumstances:

5.1 Service Providers

We work with trusted third-party service providers who process data on our behalf:

Website and Analytics:

Automattic Inc. (Jetpack Stats): Website analytics – Privacy Policy
Google LLC (Google Analytics): Website analytics – Privacy Policy
Web Hosting Provider: Website hosting and infrastructure

Development and Infrastructure:

DigitalOcean: Internal development and version control infrastructure (no customer data stored)

Gaming Platforms:

Valve Corporation (Steam): Game distribution, user accounts, payments – Privacy Policy
Epic Games (future): Game distribution – Privacy Policy

5.2 Game Engine

Epic Games (Unreal Engine 5.4): Game development platform – Note: Unreal Engine itself does not collect player data unless we explicitly implement such features

5.3 Legal Requirements

We may disclose your information if required to:

Comply with legal obligations, court orders, or government requests
Protect our rights, property, or safety
Prevent fraud or security threats
Enforce our Terms and Conditions

5.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new entity, subject to the same privacy protections.

6. International Data Transfers

Some of our service providers are located outside the United Kingdom. When we transfer data internationally, we ensure appropriate safeguards are in place:

European Economic Area (EEA): Adequate level of protection under UK GDPR
United States: Transfers comply with UK adequacy regulations or appropriate safeguards (e.g., Standard Contractual Clauses)
Other Countries: We use Standard Contractual Clauses or other approved mechanisms

Specific international transfers:

Automattic Inc. (USA): Standard Contractual Clauses
Google LLC (USA): UK-approved data transfer mechanisms
Valve Corporation (USA): Steam Privacy Shield frameworks

7. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy:

Contact Form Inquiries: Up to 3 years from last contact
Early Tester Applications: Until programme completion or withdrawal
Analytics Data: Anonymous data retained indefinitely; identifiable data anonymized after 26 months
Marketing Communications: Until you unsubscribe or withdraw consent
Legal Requirements: Longer retention if required by law

After the retention period, data is securely deleted or anonymized.

8. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

8.1 Right of Access

Request a copy of the personal data we hold about you.

8.2 Right to Rectification

Request correction of inaccurate or incomplete data.

8.3 Right to Erasure (“Right to be Forgotten”)

Request deletion of your personal data, subject to legal obligations.

8.4 Right to Restrict Processing

Request that we limit how we use your data in certain circumstances.

8.5 Right to Data Portability

Receive your data in a structured, commonly used format to transfer to another controller.

8.6 Right to Object

Object to processing based on legitimate interests or for direct marketing purposes.

8.7 Right to Withdraw Consent

Withdraw consent at any time where processing is based on consent (e.g., marketing emails).

8.8 Right to Lodge a Complaint

You have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

Website: https://ico.org.uk/make-a-complaint/
Phone: 0303 123 1113
Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

How to Exercise Your Rights

To exercise any of these rights, please contact us at [[email protected]](mailto:[email protected]).

We will respond to your request within one month. In complex cases, we may extend this by up to two months and will inform you of any delay.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, destruction, or alteration:

Encryption: Data in transit is encrypted using SSL/TLS protocols
Access Controls: Limited access to personal data on a need-to-know basis
Secure Infrastructure: Regular security updates and monitoring
Employee Training: Staff trained on data protection principles
Third-Party Security: Service providers contractually obligated to maintain security standards

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

10. Children’s Privacy

Our games are designed to be family-friendly and suitable for all ages. We do not knowingly collect personal information from children under the age of 13 without verifiable parental consent.

Age Requirements:

We do not require users to create accounts directly with us
Steam’s age requirements apply (users must be 13+ or have parental consent)
If we discover we have inadvertently collected data from a child under 13, we will delete it promptly

Parental Rights: If you are a parent or guardian and believe your child has provided us with personal information, please contact us at [[email protected]](mailto:[email protected]).

11. Cookie Policy

What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us improve your experience and understand how our site is used.

Types of Cookies We Use

Essential Cookies (Always Active):

Required for website functionality
Enable core features like security and accessibility
Cannot be disabled without affecting site performance

Analytics Cookies (Optional):

Jetpack Stats cookies: Track anonymous website usage
Google Analytics cookies: Measure site traffic and user behavior
Help us understand which content is most valuable

Preference Cookies (Optional):

Remember your cookie consent choices
Store language and regional preferences
Enhance your user experience

Managing Cookies

When you first visit our site, you’ll see a cookie consent banner where you can:

Accept all cookies
Reject non-essential cookies
Customize your preferences

You can change your cookie preferences at any time by:

Clicking the cookie settings link in our footer
Adjusting your browser settings to block cookies
Using browser privacy modes

Note: Blocking essential cookies may affect site functionality.

Third-Party Cookies

Some cookies are set by third-party services:

Jetpack (Automattic): Analytics cookies
Google Analytics: Performance and analytics cookies

These third parties have their own privacy policies governing their use of cookies.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements.

Notification of Changes:

The “Last Updated” date at the top will be revised
Significant changes will be communicated via email (if we have your contact details) or prominent website notice
Continued use of our services after changes constitutes acceptance

We encourage you to review this policy periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: [[email protected]](mailto:[email protected])
Post: Lunexa Solutions Ltd, The Bradfield Centre, 184 Cambridge Science Park, Milton Road, Cambridge, CB4 0GA, United Kingdom
ICO Registration: ZC010687

We aim to respond to all inquiries within 5 business days.

14. Additional Information

14.1 Do Not Track Signals

Our website does not currently respond to Do Not Track (DNT) browser signals, as there is no industry standard for compliance.

14.2 Automated Decision-Making

We do not use automated decision-making or profiling that produces legal or similarly significant effects.

14.3 Marketing Communications

If you’ve opted in to receive marketing communications, you can unsubscribe at any time by:

Clicking the “unsubscribe” link in our emails
Contacting us at [[email protected]](mailto:[email protected])

14.4 Data Protection Officer

As a small company, we are not required to appoint a formal Data Protection Officer (DPO). All data protection inquiries should be directed to [[email protected]](mailto:[email protected]).

Lunexa Solutions Ltd (Trading as LeftLane Interactive)
Company Registration: 16371359
ICO Registration: ZC010687
Last Updated: 21 October 2025